Danielle Moorby of Nurture Childcare Ltd

As a member of the Women in Finance Charter, signed earlier this year, Skipton Business Finance is celebrating some of the women that it works with. This month has seen many events taking place with a focus on ‘Women in Business’, such as the Festival of Female Entrepreneurs 2019 and Women in Business Expo. With this in mind, we decided to speak with some of the brilliant women that we work with at Skipton Business Finance.

Introducing Danielle Moorby of Nurture Childcare Ltd
Danielle Moorby has extensive experience within the childcare industry, working in various roles which led to her current position as Director of Nurture Childcare Ltd. She tells us of her thoughts and experiences as a business woman.

Name: Danielle Moorby
Age: 41
Profession: Director of Nurture Childcare Ltd

How did you get into the childcare industry?

I got into this line of work by accident really. I studied business admin at college and did my NVQ in Business Admin. I then went on to work at Blackburn Fire Service in an admin role for a while. I later decided that I wanted to run a pub so I became a landlady of two pubs.

It is important that younger women can see that running their own business is doable


Although I did enjoy this, it was quite tying and so I decided to leave this role. I signed up with an agency who found me a job as a receptionist at a school that specialised in children with behavioural difficulties. I started working as the personal assistant to the director, who decided he wanted to turn the school into a children’s home. I later went on to become assistant manager here until the company closed.


Following the closure of the business, I decided to go and work as a support worker and then as a registered manager. I ended up working for a company called New Beginnings as a registered manager where I was later promoted to service manager. This business went into administration so I took over some of its properties and that’s how Nurture Childcare started.
I have been director at Nurture Childcare for seven years now. So I guess you could say I worked my way through the ranks to get to where I am now. I have worked in this industry for 19 years now and it is so rewarding to see that my hard work has paid off.


What advice would you give to young women starting out in their careers?

All the hard work is definitely worthwhile and you get a lot of satisfaction from seeing it pay off. I think being a woman and having my own children has made me strive even harder to provide better outcomes for the children that I work with. Unfortunately, it is not very common to see a success story in my industry, but when we do it really means a lot. To see children we work with go to university or start their own families is hugely rewarding and that is what makes me feel like all the hard work was worth it.


Do you think it is important to have women in authoritative roles?

Absolutely. We are at a time now where it is not uncommon to see women in senior positions. This was very different in the past and I think it is great that it has changed so much. It is important that younger women can see that running their own business is doable and that they can do it with a family too.


What does the future look like for your career?

I am now looking at building up the business to sell. I love my job but it can be very demanding so I am planning to put my knowledge to use elsewhere and start a consultancy business called Nurture Consultancy. Here, I hope to help other providers using the knowledge I have learnt over the past 19 years.

Nurture Childcare Ltd provides specialist residential care and supported living for younger people aged 10-17. For more information, please visit: https://www.nurturechildcare.org.uk/.