AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service.
Every single day we are constantly exposed to headlines in advertising that are designed to grab our attention. We live in a world full of advertising and information and it's delivered in all sorts of media. From print to websites, radio to social media, viral marketing to guerilla marketing, and TV to direct mail – every message has to work extremely hard to get noticed.
It's not just advertising messages that have to work hard either. Every single presentation you deliver, or email you send is competing for your audience's attention.
The acronym AIDA is an extremely useful tool for ensuring that your company's copy grabs attention.
- A - Attention (Awareness): attract the attention of the customer.
- I - Interest: raise customer interest by demonstrating features and benefits.
- D - Desire: convince customers that they want and desire the product or service.
- A - Action: lead customers towards taking action and/or purchasing.
Next time you write some copy for an advertisement, think about the AIDA concept and how you can grab your audience's attention!
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