Positive economic signs as marketing budgets increase

Survey results published today have shown that more businesses are planning to increase their spend on marketing in 2012, with 57% of companies surveyed looking to increase marketing budget in comparison to only 18% indicating decreases will occur.

The survey by research firm Mindmetre asked more than 2,000 business owners up and down the UK their plans for marketing spends, as the results of the survey were heralded as signs that the ‘first shoots of the economic revival’ were emerging.

A similar survey conducted in 2011 revealed more firms were intending to reduce their marketing budget (42%) than increase it (41%), so this year’s results imply of an improving economic picture and increasing business confidence, so enabling more spend to be allocated.

This news followed research published earlier in the week, which had indicated one in three UK Company directors thought there was a high or very high risk of the UK falling into recession this year.