Using relationships to build business success

Relationships have always been something that are crucial to businesses, whether it be relationships with customers, suppliers or employees. Though some may argue that larger blue-chip companies achieve business success through their product or name, to establish themselves in this way meant relationships had to be made on the way. Most successful and popular companies have achieved popularity through their customers positive perception of their brand and their company values - but relationships can come in many forms and have a lot of impact on a business’s performance and success.