In the rapidly changing modern era, where the vast majority of marketers would agree that effective digital communication is essential in showing off your brand to the world, it’s surprising how many businesses both big and small are neglecting the chance to utilise one of the most exciting of these tools; social media.
In the early 1960's, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services.
Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service.
Every single day we are constantly exposed to headlines in advertising that are designed to grab our attention. We live in a world full of advertising and information and it's delivered in all sorts of media. From print to websites, radio to social media, viral marketing to guerilla marketing, and TV to direct mail – every message has to work extremely hard to get noticed.