In 2013, more companies made it a focus to become search engine optimisation (SEO) ‘savvy’ in an attempt to maximise their visibility online. With this, the digital search landscape has become even more crowded meaning that only the best sites will get their heads above the parapet on page one for their chosen keywords. Without blowing our own trumpet, SBF regularly appears on page one for its keywords and we've seen the benefits!
So you’ve spent ages crafting a brilliant, clear and easy-to-use website for your business, but you’ve got no sales coming through online... just how can you increase your website’s visibility on the internet? Unfortunately it's not as simple as sitting back and waiting for the leads to flow in!
Search Engine Optimisation, or SEO for short, is the process of making your website visible to those using search engines such as Google and Bing to find websites.